UX Designer · Digital Product Designer

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Head of Web Strategy & Intelligence

E-Web Marketing. 2012-2014

As part of the Global Business department at E-Web Marketing, I am responsible for designing and executing the web strategies for our joint venture partnerships.

Web Strategy:

  • Design and develop scalable website solutions that can accommodate changing business priorities
  • Research and engage various online marketing channels such as Search Engine Optimisation (SEO), Paid Search Marketing, Affiliate Marketing, Email Marketing, Social Media Marketing and Content Strategy
  • Create web tools to facilitate marketing initiatives
  • Provide educational opportunities to leverage web tools for communication and marketing needs

Web Intelligence:

  • Identify and create conversion funnels
  • Decode and understand analytics data to identify opportunities to grow sales, improve user experience, increase conversion rate, optimise different marketing channels, and develop new strategies for more growth
  • Perform usability testing, a/b and multivariate testing, funnel optimisation
  • Provide the overall analytical vision and roadmap for improving web data quality